Disclaimer
- This site is for informational purposes only.
- It is not intended as financial or investment advice, but simply as a perspective on a sector.
- The opinions expressed here are my own and do not reflect the views of my employers or the companies I am involved with.
- The content is not intended to be a substitute for professional advice. Always seek the advice of qualified professionals with any questions you may have regarding any information presented here.
- I make no representations as to the accuracy, completeness or validity of any information on this site, and will not be liable for any errors, omissions, or any losses, injuries or damages arising from its display or use.
Nothing here is financial advice
This is worth stating separately because it matters. Effortless New Way is written to help people understand a sector, not to tell anyone what to do with their money. Nothing published here is a personal recommendation, and nothing should be read as one.
Where I describe my own holdings or approach, I am describing what I do, not suggesting anyone else should do the same. My circumstances, timescale and tolerance for loss are unlikely to match yours.
Cryptocurrency carries real risk
Digital asset prices are volatile and can fall sharply and without warning. It is entirely possible to lose the full value of an investment. Much of the sector sits outside the protections that apply to regulated investments, which means there may be no compensation scheme and no route to recovery if something goes wrong. Please take qualified advice before investing.
Privacy notice
This site collects as little personal information as it reasonably can. There are only two ways you might give me any.
If you use the contact form
The name, email address and message you submit are sent to my inbox so that I can reply. They are used for that purpose and nothing else. They are not sold, rented or passed to third parties for marketing.
If you subscribe to the newsletter
Newsletter subscriptions are handled through GoDaddy's email marketing service. Your email address is stored there so that Effortless New Way content can be sent to you. You can unsubscribe at any time using the link at the bottom of any email, and doing so removes you from the list.
Your rights
You can ask what information I hold about you, ask for it to be corrected, or ask for it to be deleted. Requests are honoured as promptly as I can manage. The easiest way to make one is through the contact page.
Cookies
Cookies are small text files that a website stores in your browser. This site keeps their use minimal. Any cookies set are used to understand how the site is being used in aggregate, so that it can be improved, rather than to build a profile of you as an individual.
You can block or delete cookies through your browser settings at any time. The site will continue to work normally if you do.
Links to other websites
Some pages link out to other websites, including the businesses featured in the innovation section and sources referenced in articles. Those sites have their own privacy practices and their own content, and I am not responsible for either. A link is not an endorsement of everything a site contains.
Questions about any of this
If something here is unclear, or you would like to know more about how your information is handled, please get in touch. I would rather answer the question than have you wondering.
Last updated: August 2026.